Hiring an SEO company to handle all SEO needs is one of the first things that many people will want to do before starting up any online venture. This is a major part of what will make your business or content successful. If you don’t have the kind of content that’s going to hold a reader’s attention, you can get tips from web designers, too.
In fact, web design is the foundation of all search engine optimization that follows it. Without sound SEO built into the site itself, search engines might have a difficult time even crawling, sometimes called spidering, a website. When those bots go through a website, they need to be able to clearly and concisely get through the site without hindrance. Bad coding or design can be a nightmare for many websites and the sad thing is that so many website operators don’t even realize that it’s the design that’s the problem.
Almost any search engine optimization firm you hire should be well-versed in web design. They need to know what makes for a good SEO design. There are far too many catastrophes in the web design department for an SEO firm to overlook this. In the case of website audits, often the first problem noticed is that the site is poorly designed and written without a lot of content meant for search engines. Here are just a few of those important things designers should keep in mind.
Good URL Formation
Long, confusing URLs have long plagued websites who want to be a hit with search engines. Before thinking up file names, make sure they’re logical, in good order, and accurately and simply reflect the page you’re trying to describe for search engines. A URL doesn’t necessarily have to have your brand name in it every time but it should reflect the content on the page and be extremely simple for visitors to remember if they should need to. A good rule of thumb here is that the simpler the URL is, the better.
Keep it speedy
Web sites that look like are great, but if you’re giving up site speed for a beautiful website, you may be damaging your search engine rankings. Good designers know that looks aren’t the only thing that matters. Avoid coding errors and make sure that features behave in a way that doesn’t slow down response time. Some things might make a website look better but then make it less functional. There’s always a happy medium here that designers can find in order to make your site both professional or exciting for visitors while at the same time keeping everything speedy for visitors. Today’s web visitors don’t put up with a lot of wait time and neither do search engines. The slower your page is, the fewer the people that will reach it, and search engines don’t highly rank sites that aren’t very reachable most of the time.
Search engines crawlers and your human visitors need the best of all possible worlds when it comes to making their way through your website. Everything should be progressive, clearly labeled, and easy to understand. There’s no need to complicate things for humans or for search engines. Everything in your navigation menu should be extremely organized. Keep things simple and keep it neat. If you remember these few simple rules, you’re going to have a website that is a breeze for both humans and search engine crawlers to navigate, and that means higher rankings for you.
These brief tips just scratch the surface of good design, but suffice it to say that search engine optimization should always begin from the beginning, and that’s with sound design. Don’t make things too complicated for your human visitors, either. Search engines can bring in new readers but they can’t make them come back again and again over time. Once you’ve got the readers, it’s up to you to have quality content that will keep them coming back for more over time.
Quality design is going to boost your search engine rankings both by allowing search engine crawlers to easily index your pages and also by showcasing your most important keywords. The person who designs the site may also have a hand in writing your instructions and posts for readers. They will do their best to ensure that the text your viewers see makes sense to them and keeps them interested over a long period of time. They will also make sure that your keywords are used with the proper amount of density and that the density doesn’t get you into any trouble with search engines who frown upon over-using keywords just to improve search engine rankings.